Drum Cafe South Africa is part of a global movement that uses rhythm and music to unite teams and communities. With a proven track record across corporate, educational, and cultural spaces, their events are renowned for energy, unity, and transformation.
This project was originally completed by WeDev.Africa, which has since rebranded as RubyWeb. Our continued relationship with Drum Cafe underscores our commitment to helping brands evolve their digital presence while honouring their legacy.
Drum Cafe South Africa — a global leader in interactive drumming events, team-building workshops, and corporate activations — approached us to modernise their existing website. With over 25 years of experience in the industry, the brand had built a strong reputation, but their original static HTML site no longer met modern usability, accessibility, or mobile expectations.
RubyWeb (formerly known as WeDev.Africa) was tasked with converting the legacy site into a responsive, mobile-optimised WordPress platform. The objective was to retain the core branding and content while enhancing the site’s functionality, user experience, and ease of maintenance.
Key challenges for this project included:
Legacy Technology: The original site was built using static HTML, making updates time-consuming and technical for the client’s internal team.
Mobile Incompatibility: The site was not responsive, resulting in a poor experience on smartphones and tablets — a critical shortfall in today’s mobile-first world.
Limited Functionality: Features like contact forms, a blog, or easy content management were missing from the legacy platform.
SEO Limitations: The original website structure lacked the technical SEO features necessary to support organic search growth.
Website Redevelopment
Developed a modern, fully responsive WordPress website tailored to Drum Cafe’s brand and user expectations.
Migrated all existing content from the static HTML site into the new CMS, ensuring correct formatting, structure, and metadata for improved SEO.
Designed a clean, mobile-first layout with a strong visual hierarchy, making it easier for users to find information about services, workshops, and bookings.
Functionality Enhancements
Added a contact form with spam protection to streamline lead generation and enquiries.
Implemented a blog/news section, allowing the client to publish fresh content and drive ongoing engagement.
Ensured that the site structure and page elements adhered to best SEO practices, including image optimisation, semantic markup, and fast load speeds.
Collaborative Delivery
Maintained close communication with the client throughout the redesign process, providing progress updates, feedback loops, and design previews.
Ensured the client team could confidently manage content updates post-launch through WordPress’s intuitive backend interface.
Responsive Redesign: The new site performs flawlessly across desktop, tablet, and mobile devices, significantly improving the user experience.
Content Manageability: Drum Cafe South Africa can now update pages, publish blog posts, and manage leads without relying on developers.
Improved SEO Readiness: The technical foundation is now in place to support long-term visibility and organic traffic growth.
Modern Functionality: The addition of dynamic features like forms and blog content helped create a more engaging and interactive experience for visitors.
Client Satisfaction: The final product exceeded expectations, with the client highlighting the ease of collaboration and the professional finish of the end result.
RubyWeb is a trusted web design agency based in the Isle of Man, proudly serving businesses in Douglas, Ramsey, Peel, Castletown, and surrounding areas. We specialize in custom digital solutions that combine creativity, strategy, and the latest technology to build websites that connect with your audience, inspire action, and support long-term growth.
Copyright 2025 – RubyWeb Isle of Man- RubyWeb, a RubyDigital.co.za company
