MSV Systemhaus Peine is a specialist in advanced archiving systems and media digitisation based in Germany. For over three decades, they have provided tailored digitisation services for institutions such as libraries, government agencies, automotive companies, and logistics firms. This project reflects RubyWeb’s (formerly WeDev.Africa) ability to deliver world-class web development solutions across borders, merging technical innovation with long-standing industry experience.
MSV Systemhaus Peine is a leading German company specialising in document archiving and the digitisation of image and film material. With over 35 years of experience serving sectors such as libraries, public institutions, automotive, and logistics, they required a modern website that matched their industry expertise and technical precision.
This project marked a key moment in our global growth. The goal was to transition MSV Systemhaus Peine’s legacy website to a modern WordPress framework, enhancing usability, content visibility, and long-term scalability — all without losing the authoritative presence they had established in the archiving technology space.
This digital transformation posed several challenges:
Outdated CMS: The client was using a legacy content management system that was difficult to maintain, limiting both performance and flexibility.
Complex Content Hierarchy: With extensive industry-specific offerings, restructuring the sitemap for clarity and SEO was critical.
Preserving Identity: The new website needed to retain MSV’s long-standing brand image while updating the look and feel to meet modern design standards.
International Collaboration: As a German-based business working with a South African agency, clear communication and coordinated project timelines were key.
Website Redevelopment
Fully migrated the existing site to WordPress, creating a responsive, scalable platform that MSV’s team could easily manage and update.
Reorganised and simplified the site’s structure for both user navigation and search engine indexing.
Carefully preserved branding elements while introducing an updated design that feels more modern, professional, and user-friendly.
Technical SEO & Performance Enhancements
Created and submitted a new sitemap to Google to ensure that all content could be indexed correctly and efficiently.
Optimised content for search engines with relevant keyword placement, metadata, and on-page best practices — all in German.
Enhanced website performance with improved page load times and responsive design across all devices.
Ongoing Support
RubyWeb provides continuous WordPress maintenance after the launch to ensure performance stability, security, and smooth plugin management.
Implemented a basic SEO framework to support organic visibility and long-term search ranking improvements.
Modernised Platform: MSV Systemhaus Peine now operates a fully responsive, future-ready website tailored to its niche audience.
Improved Content Architecture: Streamlined sitemap and navigation made it easier for users and search engines to find important information.
Stronger Digital Identity: The refreshed design maintained brand trust while giving the company a more authoritative and modern online presence.
Successful International Launch: Proved the effectiveness of cross-border digital collaboration, setting a precedent for future global projects.
RubyWeb is a trusted web design agency based in the Isle of Man, proudly serving businesses in Douglas, Ramsey, Peel, Castletown, and surrounding areas. We specialize in custom digital solutions that combine creativity, strategy, and the latest technology to build websites that connect with your audience, inspire action, and support long-term growth.
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