Oliver’s Craft is a manufacturer of high-quality gas-fired pizza ovens and cooking appliances. Their products are designed to deliver restaurant-quality cooking experiences at home or in professional settings. With a focus on craftsmanship, innovation, and durability, they serve a wide audience ranging from home cooks to catering businesses, food trucks, and restaurants.
The web development brief focused on creating a modern, conversion-driven eCommerce site that could effectively communicate Oliver’s Craft’s brand values while showcasing the performance and versatility of their ovens. The objectives were to highlight the premium quality of the products, emphasize portability and ease of use, provide a seamless shopping experience, and build credibility through testimonials and case studies from chefs and customers.
One of the key challenges was differentiating Oliver’s Craft in a competitive cooking appliance market. Another was presenting technical features, in a way that was engaging and easy to understand. The site also needed to balance messaging that appealed to professional clients with aspirational lifestyle content for home users.
The strategy was to build a clean, visually rich website that combined strong product photography with concise feature explanations and social proof, supported by clear navigation and structured product pages to guide users toward purchase decisions.
We helped Oliver’s Craft by designing a user-friendly, mobile-optimised site tailored to both B2C and B2B audiences. We crafted compelling product storytelling that emphasised speed, efficiency, and versatility, integrated testimonial content to build trust, and implemented conversion-focused layouts with streamlined shopping flows and persuasive calls-to-action.
The results were a stronger brand presence online, positioning Oliver’s Craft as a premium yet accessible cooking solution. The new site improved customer engagement and trust by prominently featuring testimonials, enhanced sales efficiency by clearly communicating product benefits, and received positive feedback from both professional clients and home users. This reinforced Oliver’s Craft’s dual-market appeal and demonstrated how a well-structured digital presence can elevate a niche product brand.
