Robeck International Freight is a trusted logistics partner for companies moving goods across borders and continents. With services spanning international freight, customs clearance, and secure transport, they offer tailored solutions backed by years of industry expertise.
This project was originally delivered by WeDev.Africa, now operating as RubyWeb — a specialist in WordPress development, performance hosting, and SEO. The Robeck case reflects RubyWeb’s commitment to building professional, performance-focused digital platforms that help B2B brands grow in competitive markets.
Robeck International Freight is a leading logistics and freight forwarding company, offering international shipping, cargo handling, and transport solutions. They approached our team to build a professional corporate website that would reflect their reputation for reliability and precision, while also generating new leads and improving online visibility.
RubyWeb (formerly WeDev.Africa) was tasked with delivering a full-scale web development solution — from visual design and messaging to SEO and lead generation — to help Robeck grow its digital footprint and position itself competitively within the logistics industry.
Key objectives included:
Corporate Rebranding Online: The client required a sleek, modern digital presence that would clearly convey its services, credibility, and value proposition.
Content Creation from Scratch: Robeck had no existing web copy, so our team needed to develop all content while aligning it with their industry tone and service offering.
Lead Generation Integration: The site needed to include strategically placed CTAs and forms to turn visitors into qualified leads.
SEO for a Competitive Market: Given the crowded freight and logistics space, a foundational SEO strategy — both onsite and offsite — was essential to drive long-term visibility.
Corporate Website Development
Developed a clean, modern WordPress website with a focus on usability, clear information architecture, and mobile responsiveness.
Designed a visual identity and layout that reflected the client’s professionalism and global logistics capabilities.
Integrated custom lead generation forms throughout the site, encouraging visitors to inquire about services and receive quotes.
Optimised for fast loading times, responsive design, and intuitive navigation — all critical in high-conversion B2B environments.
Content Development
Worked directly with the Robeck team to shape their messaging and write all on-site copy from the ground up.
Highlighted key services, industry compliance, and value-added features through concise, persuasive language.
Balanced technical accuracy with approachability to appeal to both corporate buyers and SMEs seeking logistics solutions.
Ongoing SEO Support
Implemented foundational onsite SEO, including metadata, alt text, internal linking, and keyword mapping across service pages.
Launched a monthly offsite SEO campaign to build authority and visibility in organic search, targeting industry-relevant keywords.
Continued performance monitoring and updates ensure the site evolves alongside algorithm shifts and competitive trends.
Professional Online Presence: Robeck now has a corporate website that matches its reputation and instills trust in prospective clients.
Improved Engagement: With clear CTAs and lead capture tools, the site effectively drives new inquiries and quote requests.
SEO Visibility: Monthly optimisation and backlink-building activities continue to grow Robeck’s presence in Google and other search engines.
User-Friendly Experience: Mobile responsiveness and clean navigation improve usability across devices and user types.
Complete Messaging Framework: Robeck now has a clear and compelling digital voice, thanks to strategically written, SEO-ready content.
RubyWeb is a trusted web design agency based in the Isle of Man, proudly serving businesses in Douglas, Ramsey, Peel, Castletown, and surrounding areas. We specialize in custom digital solutions that combine creativity, strategy, and the latest technology to build websites that connect with your audience, inspire action, and support long-term growth.
Copyright 2025 – RubyWeb Isle of Man- RubyWeb, a RubyDigital.co.za company
