Trend Group is South Africa’s leading design and project implementation company, offering a streamlined approach to office interior design, refurbishments and upgrades covering all aspects of the fit out process.
Trend Group approached us seeking to modernise and upgrade their global website in order to strengthen their online presence and provide a more effective digital experience. Their priority was to develop a contemporary, intuitive, and visually polished website that clearly communicates Trend Group’s service offering.
Initially onboarding for SEO with Ruby Digital to support long-term organic visibility, the partnership soon expanded to include full website development. The vision was to create a sleek, user-friendly site with improved structure, navigation, and functionality, ensuring that visitors can easily access key information and engage with the brand online.
The objectives of this website development project were to better convey what TREND GROUP does, ensure easy navigation, and ensure the site is accessible on mobile devices for an optimal user experience. The goal of SEO services was to increase online visibility and lead generation.
A challenge with our strategy was that generally organic traffic sees a noticeable decrease after a site is redeveloped, and this would impact the performance of our SEO service optimizations as well as negatively impact our campaign goals.
We redeveloped Trend Group’s website to deliver a modern, stylish, and user-friendly experience that aligned with the client’s vision. The new design improved site structure, navigation, and overall functionality, ensuring that visitors could easily access information about Trend Group’s services.
During the website development process, we carefully managed the site migration to maintain performance and avoid disruptions, successfully delivering a polished, high-performing website that met the client’s objectives for look, feel, and usability.
Following the website redevelopment, the new site successfully delivered a modern, responsive design that works seamlessly across devices, including mobile and tablet.
The redesigned website improved user experience and navigation, making it easier for visitors to find information and interact with Trend Group’s services. The development also ensured that the site was structured efficiently to support ongoing performance and scalability.
