Whale Coast Storage is a modern, community-driven storage facility located in Hermanus, South Africa. Backed by a family with deep local roots, the business offers secure, accessible, and customer-focused storage solutions for residents and visitors alike.
This project was originally delivered by WeDev.Africa, which has since evolved into RubyWeb — bringing the same commitment to quality and service under a new name. The collaboration with Whale Coast Storage stands as a testament to the power of combining thoughtful design, smart functionality, and local values in launching a successful online presence.
Whale Coast Storage, a locally rooted, family-run business based in Hermanus, South Africa, partnered with our team to establish a strong and professional digital presence. With more than two decades of community involvement, their goal was to position themselves as the go-to storage provider for both locals and holiday-goers in the region.
RubyWeb (previously operating under the name WeDev.Africa) led the design and development of a fully branded online experience — including a new logo, WordPress website, and lead generation strategy — to reflect Whale Coast Storage’s values of security, trust, and accessibility.
New Brand Launch: As a new business in a competitive but growing sector, Whale Coast Storage needed a complete digital identity, from logo to website.
Lead Capture & Nurture: A simple brochure website wouldn’t be enough — the client needed a functional, conversion-oriented platform capable of collecting leads effectively.
Community-Centric Storytelling: It was essential to visually and verbally communicate their deep roots and commitment to the Hermanus community.
Consistency Across Touchpoints: Brand elements — from logo to on-site graphics — needed to align seamlessly to establish credibility and emotional connection with site visitors.
Corporate Website Development
Designed and developed a responsive WordPress website with clean architecture, intuitive navigation, and mobile-first functionality.
Focused on user-centric structure, guiding visitors naturally toward understanding the offering and making an enquiry.
Integrated a HubSpot lead generation form, allowing Whale Coast Storage to track, manage, and convert enquiries efficiently.
Visual Identity & Brand Assets
Created a custom logo that reflects the company’s values — trust, safety, and community — giving the brand a professional and recognisable presence.
Designed branded graphics and supporting visuals to be used across the website and future marketing materials, ensuring cohesion across all touchpoints.
Content Development
Crafted engaging and informative copy to clearly communicate service offerings, value propositions, and the company’s strong local heritage.
Used a tone that reflects both professionalism and warmth, connecting with Hermanus locals and out-of-town visitors alike.
Strong Digital Launch: The website and brand identity established Whale Coast Storage as a trustworthy, professional, and accessible storage solution in the Hermanus area.
Lead Generation Ready: HubSpot form integration gave the business the tools it needed to begin capturing and nurturing leads from day one.
Community-Aligned Messaging: The website conveyed the family-owned nature and local legacy of the brand — resonating with its core market.
Responsive Design: Visitors enjoy a seamless browsing experience across all devices, increasing the likelihood of conversions.
Consistent Visual Identity: From the logo to supporting graphics, the new brand direction feels cohesive and visually engaging.
RubyWeb is a trusted web design agency based in the Isle of Man, proudly serving businesses in Douglas, Ramsey, Peel, Castletown, and surrounding areas. We specialize in custom digital solutions that combine creativity, strategy, and the latest technology to build websites that connect with your audience, inspire action, and support long-term growth.
Copyright 2025 – RubyWeb Isle of Man- RubyWeb, a RubyDigital.co.za company
